The domestic machine tool enterprises implement technology innovation, greater progress has been made on the product structure adjustment.To adapt to market demand changes, many machine tool enterprises compressed the low-grade, normal production, to speed up the pace of economical nc machine tool upgrading, focus on the development of high-grade CNC machine tools and production line etc.
But private nc machine tool enterprise how to get rid of the marginalized?This become a topic of many people focus on.
Nc machine tools are technology intensive and capital intensive products, currently on the market are mainly large state-owned enterprises and multinational foreign company, private enterprises because of the low starting point in the market competition, the late start, the restriction of the factors such as capital, technology and management, the marginalized status in market competition, the market mainly concentrated in the field of mold, development space is limited, difficult to have big as.Private nc machine tool enterprise how to get rid of the marginalized into focus.
First of all, speak of from the point of private machine manufacture enterprise.Due to the mold market entry threshold low, professional and technical quality requirements for sales staff is relatively low, the vast majority of private manufacturing enterprises began to cut into the machine tool market is mold enterprise.But smaller mould enterprise size and strength, the price and the payment is more sensitive to machine tool, a one-time order the tools number, amount is low, less and general lack of enough capital budget;And spare parts manufacturing customer is different, its one-time purchase more the number of machine tools, involve large sums of money, have enough capital budget, and repeat purchase rate is high.
In addition, the use conditions due to mold the user's machine, the machine has long been under overload operation state, and the user itself and the lack of necessary machine maintenance, maintenance of conditions, including the corresponding technology, facilities and personnel, etc., resulting in failure of machine tool, in use process conditions, can make the equipment provider exhausting and trapped, and the user complaints;User is relatively better and spare parts, machine tool use relatively friendly environment, operating with strict rules, equipment department will arrange maintenance on a regular basis.Private nc machine tool enterprise, therefore, after solving the problem of the survival of enterprises, should be rapidly transforming to spare parts manufacturing.
Therefore, marketing ability construction is private nc machine tool enterprise finally breathtaking jump, only through this final breathtaking jump, private enterprises manufacturing CNC machine can eventually into the hands of the user.Private nc machine tool enterprise marketing ability construction including industry research, the content of the sales process control, channel construction, team construction, marketing, pre-sales and after-sales service, etc.Under the support of a strong marketing ability, can no longer will the development of the enterprise on a handful of hero's sales personnel, the development of the enterprise will not be lead long to walk in the sales staff, so as to firmly grasp the initiative in the development of enterprises.
